Running an organic beauty brand feels like a dream until it’s not. After helping dozens of mompreneur clients rescue their businesses, I’ve noticed the same costly mistakes happening over and over again. Let me save you from these hidden pitfalls that sink most organic beauty brands in their second year.
The Real Talk
Your kitchen has served you well as your first production space. But manually creating products for each order is stealing your time and crushing your margins. Here’s your new production gameplan: pick two dedicated days for making your products in larger batches. Buy your supplies in bulk (at least 3-month quantities), invest in proper equipment (think quality mixers, larger containers, precise measuring tools), and set up inventory tracking – even a basic spreadsheet will transform your operation.
Now, let’s tackle pricing. This one hurts, but it’s crucial. Your current prices are likely based on materials and some labour costs. But what about proper packaging? Marketing? Business expenses? Take your current prices and add 40%. Yes, really. That £25 face oil should be £35. That £30 serum? Make it £42. Your true customers will stay because they value quality.
Here’s the game-changer that most brands miss: you don’t need a massive product line to succeed. In fact, it’s killing your focus. Pull up your sales data right now. Which products actually make you money? Pick your top three sellers and go all-in on them for the next three months. Market them confidently. Perfect them. Become known for them.
Your daily success checklist:
- Batch produce on set days (never one-off production)
- Order supplies in bulk (minimum 3-month quantities)
- Track inventory weekly (no more guessing)
- Focus marketing on your top 3 products
- Price products with a minimum 40% margin
- Spend time marketing, not just making
You don't have to do this alone
Let’s be real: running an organic beauty brand is about so much more than making incredible products. It’s about building a sustainable, profitable business that doesn’t burn you out in the process. The reality? It’s easy to feel stuck when you’re trying to do it all—managing production, pricing, marketing, and everything in between.
If you’re feeling overwhelmed or unsure how to take your brand to the next level without compromising on quality or your values, I’ve got you. Let’s work together to simplify, strategise, and create a clear path forward.
Book a free 30-minute strategy call with me. We’ll dive into your brand, identify what’s holding you back, and map out a personalised plan to get your business thriving in year two and beyond. You don’t have to do this alone—let’s make it happen!